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By - UCP Paris

Getting The Word Out on Social Media

Running any sort of event takes time and effort, and you want to be sure that you’re doing as much as possible in order to get good attendance and find success. I’ve been running a number of fundraisers for years, and when the changes to marketing events came to digital, it took me a bit of time to get used to what I needed to do and how I needed to make it a reality.

As you look at events, you need to be sure that you’re doing as much as possible to try and make sense of who your audience may be. I actually started the process early on and I put some money into it to buy likes so that I could start to get the ball rolling. You see, when you have an event on social media of any sort, like are going to be what helps people to see what is going on in your area via those sites. The more likes you have, the higher that you – and your event- are going to show up in the searches that people do, or on event pages, so it’s well worth that bit of a cash investment.

Another thing that you need to be sure of when you’re running an event is to find out what other events may be going on at that time. Many times, your audiences may overlap, and you may have a hard time catching their eye and keeping up with what is needed in those instances. Not only that, but you may be looking at cross-promotion if you’re friendly with the other organizations and trying to make sure that you can do whatever is needed in relation to your situation.

Social media is also good for mobilizing people that may be interested in helping your event but are unable to come. I actually set up some links that people could use if they were interested in our project. Not only did that help them to learn more about it, but the donation pages made it that much easier for us to get the funding that we needed. Social media has really worked hard to help with causes that need funding for any reason, so I’ve been able to get that to work here as well.

Events are supposed to be fun, so I’ve done everything possible to try and make that the case for everything that I’ve been doing around the events as well. Fundraisers are actually a lot easier for me to organize now that social media is a thing, and I’ve started to see that there are a lot of different ways in which I can work out exactly what is needed. I’ve found that I can get funding in less stressful ways and, in the long run, the results are great even if the numbers attending aren’t quite as good as we hoped that they would be for one reason or another. Consider what’s here and see how social media can help your next event.

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